Perspectives
1.1.2025

2025 Sock Design

So, you’d like to know a little more about your new BranchPattern Socks? We’re so glad you do!

By wearing our latest sock design, you’re not just stepping up your footwear game, but you’re also taking part in our Square Feet Program, and for that, we thank you!

Every step you take in our socks symbolizes a commitment to growth, sustainability, and the values that drive us at BranchPattern.

Seeds of Change – 2025 Winning Sock Design

The Story Behind the Design

At BranchPattern, growth isn’t just something we talk about — it’s something we live every day. From mentoring new team members to collaborating on projects that improve lives, we believe that knowledge shared is growth multiplied. Our 2025 sock design, Seeds of Change, captures this spirit in every stitch.

“When I started designing the sock, I wanted it to reflect what makes BranchPattern special,” shared Hannah Wilson, the winner of this year’s sock design contest. “To me, that’s the way knowledge and experience flow through our company — how mentorship and leadership help each person grow.”

The design features a branch adorned with acorns, a simple yet powerful symbol of growth, potential, and transformation. Just as a tree spreads its roots and drops acorns to sprout new life, BranchPattern fosters a culture where mentorship happens at every level. Experienced team members invest their time and knowledge, empowering others to grow and thrive. Together, we create a ripple effect of innovation and impact that extends far beyond our walls.

“I chose the acorn because it represents how small acts of sharing knowledge can lead to big change,” Hannah explained. “At BranchPattern, we’re not just growing — we’re constantly improving, pushing ourselves and each other to be better every day.”

Whether you’re walking a project site, leading a meeting, or simply going about your day, these socks are a reminder of the strength in our collective efforts. Seeds of Change symbolizes our shared commitment to learning, evolving, and improving life through better built environments®. Growth is a journey — one we take together, step by step.

Walking the Talk – Our Commitment to People and the Planet

At BranchPattern, we believe that every choice — no matter how small — should reflect our core values. That’s why these socks aren’t just a fun addition to your wardrobe; they’re a symbol of our shared mission. Through our Square Feet Program, we continue to take meaningful steps toward a better built environment, and we’re proud to have you walk this journey with us.

So, wear your BranchPattern socks with pride and remember: every step forward is a step toward a brighter future. We thank you for being a part of it!

Curious about BranchPattern’s past sock designs? Learn more here: Sock Design Contest.  

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