Square Feet: Sock Donation Program
In 2021, we upped our sock game. We asked ourselves, WHAT IF? What if we can do more? What if others can benefit from our socks?
In nine years, a following was created with #sockselfies, engineers shared tips for putting on socks ‘correctly,’ and we have even described why people who wear crazy socks are creative and innovative. What have proven to be successful promotions are now seen as an opportunity to give back to our communities. Every year, employees at BranchPattern distribute hundreds of pairs of branded socks to our customers and partners. As a people-first company, BranchPattern desires to do more, to go beyond a basic promotion.
Square Feet: Creating A Viable Footprint
BranchPattern measures success by how our building designs impact lives. We tell ourselves, “If occupants are comfortable, healthy and secure, we have done our job.” The impact we make on the lives of our customers and those they serve is something we are proud of, but we can always do more.
That is why we developed our Square Feet Program. For every pair of promotional socks that we share, two pairs of black cotton socks are donated to an organization that aids people experiencing homelessness in our communities.
Our socks have been distributed at:
Denver Rescue Mission – Denver, CO
Light of Life Rescue Mission – Pittsburgh, PA
People’s City Mission – Lincoln, NE
ReStart – Kansas City, MO
Siena Francis House – Omaha, NE
For every pair of promotional socks that we share, two pairs of black cotton socks are donated to an organization that aids people experiencing homelessness in our communities.
Why Socks?
According to RecycleNation.com, socks are the most popular item in shelters across the country. Some people walk miles per day to survive, leaving their socks threadbare and damp. Socks are the first personal item to quickly wear out and are frequently filthy due to being exposed to the elements and lack of adequate laundry facilities. Quality, black cotton socks help fight this insecurity and restore dignity.
BranchPattern’s long-standing purpose of Improving Life through Better Built Environments® is powerful and it inspires us to design better buildings for people to inhabit and utilize. But we are also inspired by the idea that we can improve the lives of people beyond the footprints of the projects we design. The Square Feet Program is one small step we are taking toward addressing individuals in our communities, who, for a variety of reasons are ‘building insecure.’ These individuals can include victims of domestic abuse, underserved children and those experiencing homelessness.
How Can You Help?
If you already have a pair of our socks, Awesome! Thank you for working with our team and helping to support the Square Feet Program. If you do not have our 2025 Sock: Seeds of Change yet and want to be a part of the Square Feet Program, please connect with one of our team members. We’d love to hear from you and are always looking for new ways our teams can improve the lives of others. And we’ll bring you a pair of socks, of course.
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